Now entering its fifth year, Tryanuary is a nationwide campaign to encourage support for the beer industry throughout January. It’s all about getting out and trying new things. Don’t go crazy in December, and you can still enjoy January like a normal person.
The brainchild of Mancunian beer blogger Andy Heggs and brewery owners Stuart Swann and Shane Swindells, Tryanuary was created to encourage beer fans to support independent breweries, pubs, bars and other retailers during what can be a challenging month for the industry. Since its inception in 2015, the campaign has garnered huge support.
In November 2017, Andy passed the baton on to Tom Stapley. Within a fortnight of announcing that the campaign had come under the wing of Craft Beer Hour, the team had scaled to nearly 100 volunteers, spread out across UK and Ireland. That army of Local Champions (one of whom was me) went on to help the 2018 campaign be felt more locally than ever before.
In October 2018, the campaign was adopted in its entirety by Mike Hampshire. Mike, who is based in Leeds, was already the Regional Coordinator for West Yorkshire and in tune with the work of the volunteers. As the founder and organiser of the Festival of Brewers, a member of the British Guild of Beer Writers, a brewery guide, consultant and a speaker, Mike’s repertoire of experience in the brewing industry made him a great fit for the role.
Mike is leading the team into the fifth year of Tryanuary, something that you too can be a part of. Volunteer today to help put your region on the Tryanuary map!
This isn’t about drinking more.
It’s about trying something different.
Tasting something new.
Experiencing something interesting.
Find the main campaign on Twitter at https://twitter.com/tryanuary and our local account here (curated by yours truly) https://twitter.com/tryeastmidlands – share your experiences on social media with #tryanuary