Brewdog continue to court controversy and divide opinion around the country. Whatever they do, they manage to put a foot wrong somewhere along the way, and pretend that they hadn’t really thought something through completely, when they probably knew that they would get loads of publicity from whatever the stunt was (Pink IPA is probably the latest in a long line of these).
(Edit : August 2018’s “beer porn” was another new low for Brodog. It’s getting harder to continue supporting them, and it might soon be time to call it a day.)
There was a time a few years ago when they were an oasis in a desert of terrible mass market beer. But that time has passed, and there are now many oases around, whilst the quality of some BD products seems to have dwindled. This year’s launch of Fanzine is a bit of a case in point. A very convenient idea (three cans of beer delivered every few weeks) which was supposed to be “for the beer geeks”. However, some of the things have been so utterly dull that they could have been produced by any faceless brewing megacorp. The “small batch English IPA – retro IPA” from last month was as bad as Greene King IPA. How is that possible?
All that said, I will often go into a Brewdog bar if there’s one nearby, as there are likely to be some well kept guest beers on, as well as a few interesting Brewdog ones which might be worth a try.
Tonight, alongside the second half of Colombia vs. Poland, that guest beer was Shika from Wild Beer, a decent pilsner and a perfectly good football pint. No time for any more tonight as I have to be up bright and early in the morning to begin a week of brain melting training.