Yes, I know it’s not even Christmas yet, but I wanted to preview something that starts on New Year’s Day, and something that I was involved with last year.
January 2017 will be the third #tryanuary, a campaign on social media to encourage people to try new beers and visit their local pubs during January. The month is traditionally a difficult one for publicans after the excesses of December, and so many other campaigns going on like #dryanuary and stupid “detox” programmes. You have something that detoxes you every day. It’s called a liver. Treat it with some respect and it will look after you.
The idea of #tryanuary is that you make it your mission to seek out new independent breweries, beers, bars and bottle shops, and share your discoveries with people throughout January. You can do that on social media with #tryanuary, or you could even just talk to people about the places you’ve found and new beers you’ve discovered.
Even though the UK is still enjoying a boom in all things beer and we now have over 1700 breweries, these hard-working independent businesses still need your vital support! By celebrating, sharing and enjoying what’s out there, you can help. Research on spending by local authorities shows that for every £1 spent with a small or medium-sized business ,63p stays in the local economy, compared to 40p with a larger business.
Supporting your local micropub helps your local community. They host events with local groups and they may have live music on. So why not pay them a visit? Try some new beers, maybe pick up a few to take away? Then share your discoveries and see what others have been up to via the #tryanuary hashtag.
This isn’t about drinking more.
It’s about trying something different.
Tasting something new.
Experiencing something interesting.
And this doesn’t just have to be for January. Beer is for life, not just for January. Enjoy beer responsibly!